Date:
Name of podcast: The Strategy Achievers Podcast
Episode title and number: Episode 2: Unlocking Organic Growth: PR Strategies That Propel Your Brand with Strategy Achievers
Episode Summary:
This episode explores how businesses can grow authentically and make a lasting impact through strategies like purposeful PR, authentic storytelling, and value-driven decisions. Featuring insights from Strategy Achievers, the discussion highlights building genuine authority by connecting with the right audience, emphasizing long-term growth over short-term gimmicks.
Guest Bio:
Pascal Bachmann is a seasoned business strategist and entrepreneur known for his innovative approach to business development and leadership. With years of experience in various industries, Pascal offers invaluable insights that empower others to achieve sustainable growth and success.
Key Topics:
- Purposeful PR
- Authentic Storytelling
- Integrity-Driven Crisis Management
- Genuine Influence and Thought Leadership
- Aligning Actions with Core Values
Calls to Action:
- Define Your Core Values: Reflect on what your business stands for and how these values drive your mission.
- Craft Your Story: Highlight the challenges, lessons, and human elements that set your brand apart.
- Audit Your PR Strategy: Identify key media outlets or influencers aligned with your values and begin building genuine relationships.
- Plan for Crisis Transparency: Develop a crisis management strategy emphasizing honesty, empathy, and responsibility.
- Adopt a Long-Term Vision: Focus on sustainable growth by prioritizing trust, authenticity, and meaningful connections over quick wins.
Hashtags:
#AuthenticGrowth #PurposefulPR #BuildTrust #OrganicMarketing #StorytellingForImpact #ValuesDrivenBusiness #CredibilityMatters #PersonalBrandingTips #MissionDrivenSuccess #SustainableEntrepreneurship
Transcription:
Main Host:
Hey everyone, welcome back. Today we’re diving into something I think a lot of us struggle with, how to grow a business authentically and make a real impact, you know. We’re looking at excerpts from Pasted Text, and they highlight this company called Strategy Achievers. They’ve got this super interesting approach to PR and organic growth.
Co-Host:
Yeah, they’re really on to something.
Main Host:
And it all boils down to this, forget the quick wins and the gimmicks.
Co-Host:
Right, right.
Main Host:
It’s about building real authority by connecting with the people you serve.
Co-Host:
And that’s where Strategy Achievers really stands out. The way they define organic growth is fascinating.
Main Host:
How so?
Co-Host:
It’s not just about getting bigger for the sake of it, it’s about making a genuine impact. Ah. And crucially, an impact that aligns with your core values, which, let’s be honest, is probably why you’re listening to this deep dive in the first place.
Main Host:
Absolutely. We all want to build something that lasts.
Co-Host:
Yeah, and Strategy Achievers is all about that long-term vision. They reject those shortcuts and manipulative tactics that we see.
Main Host:
So they’re playing the long game. But how do they actually make it happen? They talk a lot about purposeful PR, which, I have to admit, sounds a little, well, buzzwordy.
Co-Host:
I get it.
Main Host:
What does that even mean in practice?
Co-Host:
It’s a good question, and especially in a world that’s completely saturated with marketing messages, right? Right. Like, how can PR actually cut through the noise and do it authentically?
Main Host:
That’s the million-dollar question. Yeah. Everyone’s trying to stand out.
Co-Host:
Yeah, exactly. Strategy Achievers sees PR. as this bridge between a company’s vision and its audience. It’s about building trust and understanding.
Main Host:
Not just hyping things up.
Co-Host:
Exactly. No hype. Take, for example, one of their clients, a sustainable clothing brand. Now, instead of just sending out press releases about their new collection, Strategy Achievers actually took the time to connect them with journalists and influencers.
Main Host:
People who were already passionate about ethical fashion.
Co-Host:
Yeah, people who genuinely care.
Main Host:
So they found the right audience.
Co-Host:
And the result was incredible. Like, in-depth. In-depth articles and features that really spoke to their target market. It wasn’t just about getting their name out there. It was about starting a conversation.
Main Host:
And building a community.
Co-Host:
A community around shared values, which I think is so powerful.
Main Host:
That’s a great example. It shows how the right kind of PR can actually make a real difference.
Co-Host:
Yeah.
Main Host:
It’s not just about any visibility. It’s about connecting with the right people in a way that feels, well, genuine.
Co-Host:
Absolutely.
It’s got to feel real. Okay.
Main Host:
So we’re seeing how targeted PR can be effective. But let’s get a little more specific. What are some of the actual strategies Strategy Achievers uses to make this kind of impact? I know they emphasize something called purposeful media relations, which seems like a key part of their approach.
Co-Host:
Definitely. And it’s not about trying to get their clients into just any publication. It’s about being really intentional about building meaningful relationships with the right outlets.
Main Host:
So it’s quality over quantity.
Co-Host:
Exactly. Think about it this way. Would you rather have a tiny little blurb in some random publication that your audience doesn’t even read?
Main Host:
Or a thoughtful feature in a publication they really trust and value?
Co-Host:
Yeah.There’s no contest there.
Main Host:
Makes total sense. It’s about reaching the right people in a way that feels credible and, again, authentic. But I’m guessing it can’t just be about media relations, right? What are some of the other strategies they use to build this, what do they call it, real authority?
Co-Host:
You got it. Another key strategy they highlight is authentic Storytelling.
Main Host:
Which, okay, I know we hear that phrase a lot these days.
Co-Host:
Yeah. It can sound a bit cliche, but it’s something so many businesses get wrong, you know? They get so caught up in features and benefits, they forget to tell the story.
Main Host:
The why behind the brand.
Co-Host:
Exactly. Why are they doing what they’re doing? What are their values? What challenges have they faced along the way?
Main Host:
So how does strategy achievers approach storytelling differently? Are they talking about crafting these super polished narratives?
Co-Host:
Actually, it’s the opposite. They encourage their clients to be vulnerable, to be real, to share their journey authentically, even the messy parts.
Main Host:
Ah, so it’s about being human.
Co-Host:
Exactly, because that’s what people connect with, right? Remember that sustainable clothing brand we talked about? Strategy achievers help them create this video series documenting their whole process.
Main Host:
From sourcing materials to working with ethical factories.
Co-Host:
Yeah, and it wasn’t flashy or overproduced or anything.
Main Host:
Like, just real.
Co-Host:
It allowed people to connect with the brand on this deeper level.
Main Host:
Letting people in on the journey, so to speak.
Co-Host:
Exactly. People connect with people, not with faceless corporations. So by sharing your story authentically, you’re inviting your audience to connect with you on a deeper level.
Main Host:
And building trust.
Co-Host:
Building trust, yeah. Which is crucial in today’s world.
Main Host:
Okay, so we’ve got purposeful media relations, authentic storytelling. But let’s face it, sometimes things go wrong, even for businesses with the best intentions. What happens when there’s a crisis?
Co-Host:
That’s the real test, isn’t it? And crises are just part of doing business.
Main Host:
How you handle them can make or break you.
Co-Host:
Exactly. And Strategy Achievers has this really interesting approach they call integrity-driven crisis management.
Main Host:
Okay, tell me more.
Co-Host:
They believe that transparency and empathy are key.
Main Host:
So no hiding or trying to sweep things under the rug?
Co-Host:
No, that never works. Especially these days when information spreads so quickly. Think about it. If a company tries to cover something up and it eventually comes out.
Main Host:
It’s so much worse.
Co-Host:
The damage is done. They’ve lost the trust of their audience.
Main Host:
It’s almost like they’ve created a bigger problem.
Co-Host:
Right. So Strategy Achievers encourages their clients to face challenges head on, to communicate honestly with their stakeholders, to take responsibility.
Main Host:
It makes you wonder why more companies don’t take this approach.
Co-Host:
I think it comes down to courage. You know, it takes guts to be vulnerable, to admit when you’ve messed up.
Main Host:
But ultimately, it’s the only way to build that real lasting trust.
Co-Host:
Yeah, and maintain a strong reputation.
Main Host:
Okay. We’ve talked about media relations, storytelling, crisis management, all super important. But I’m curious, how does influencer marketing fit into all of this? It seems like everyone’s trying to partner with influencers these days. But how do you do it in a way that doesn’t feel like, well, just another paid endorsement?
Co-Host:
It’s a great question. And it leads us to another one of their key strategies. Genuine influence and thought leadership.
Main Host:
I like that. They have to be genuine.
Co-Host:
Right. They don’t believe in chasing influencer endorsements. They don’t believe in fake endorsements just for the sake of it. It’s about aligning with thought leaders who genuinely share your values and can authentically amplify your message.
Main Host:
So it’s not just about reach. It’s about shared values and genuine connection.
Co-Host:
Absolutely. It’s about finding those people who are already passionate about your industry or cause and building real relationships with them.
Main Host:
So you’re not trying to force a partnership that doesn’t feel authentic.
Co-Host:
Exactly. It’s about building a network of like-minded individuals who genuinely believe in what you’re doing.
Main Host:
So your message spreads organically through trusted voices.
Co-Host:
You got it. It creates this ripple effect that’s so much more powerful than just trying to shout your message to everyone.
Main Host:
I love that idea of a ripple effect. Yeah. It feels so much more sustainable and impactful than just blasting your message as widely as possible.
Co-Host:
And it all comes back to this fundamental point that Strategy Achievers makes. The importance of aligning everything you do with your core values.
Main Host:
They argue that this is the secret to truth. It’s about true authority. It’s not about projecting a certain image but about being consistent and genuine in everything you do, right? Exactly.
Co-Host:
And that consistency, that genuine commitment to your values is what builds trust. And that trust is far more valuable than any short-term tactic.
Main Host:
You can’t fake it.
Co-Host:
Nope. And that’s what makes Strategy Achievers so intriguing to me. They’re not just about getting their clients in the headlines. They’re about helping them build something that truly matters, something with substance.
Main Host:
It’s a different way of thinking about growth than PR.
Co-Host:
It really is.
Main Host:
This is all so fascinating. I think we need a minute to let all this sink in for our listeners. Yeah.
Co-Host:
There’s a lot to digest here.
Main Host:
So much good stuff to think about.
Co-Host:
It’s all incredibly relevant to anyone trying to build a brand and make a genuine impact. That’s for sure.
Main Host:
So we’ve been talking about all these different strategies that Strategy Achievers uses to help their clients grow. But, you know, I’m thinking about our listener out there who’s trying to grow their business in a way that feels authentic, that feels impactful.
Co-Host:
Yeah.How do we actually put these ideas into practice?
Main Host:
Right. It’s one thing to talk about these concepts, but it’s another to actually apply them.
Co-Host:
It’s not just about copying what Strategy Achievers does. It’s about understanding the principles behind their approach and then figuring out how they apply to your unique situation.
Main Host:
I like that. It’s about adapting these ideas, not just blindly imitating them.
Co-Host:
Exactly.
Main Host:
But where do you even start?
Co-Host:
I think it all starts with your core values. Yeah.
Main Host:
Okay. Back to basics.
Co-Host:
Back to the heart of it all. What do you truly believe in? What are you trying to achieve with your business?
Main Host:
Once you’ve got that figured out.
Co-Host:
Once you have a clear understanding of your values, then you can start to see how those values can be woven into every aspect of your business.
Main Host:
From your marketing messages to the way you treat your customer.
Co-Host:
To the partners you choose to work with.
Main Host:
It’s about making sure your actions actually align with your words.
Co-Host:
Couldn’t have said it better myself. And once you’ve got those core values down.
Main Host:
What’s next?
Co-Host:
Think about your story. What’s the unique narrative that sets you apart?
Main Host:
Everyone has a story.
Co-Host:
Everyone does. Yeah. What are the challenges you’ve overcome? What makes your journey different from everyone else’s? What are the lessons you’ve learned along the way?
Main Host:
It’s about finding those human elements that people can connect with.
Co-Host:
Yeah. It’s about being vulnerable. Being real. Your story doesn’t have to be perfect to be powerful.
Main Host:
Absolutely. In fact, it’s often the imperfections that make it relatable.
Co-Host:
Think about the brands that you really connect with. The ones that resonate with you on a deeper level. Chances are, they’re the ones that have shared their stories in a way that feels authentic.
Main Host:
So we’ve got our core values. We’ve got our story. Now how do we get that story out there?
Co-Host:
That’s where those strategies we talked about earlier come into play. Purposeful media relations. Genuine influence. And thought leadership.
Main Host:
Right. Right.
Co-Host:
It’s about building relationships with people who share your values. People who can help you amplify your message in an authentic way.
Main Host:
So it’s about being really intentional with who you connect with.
Co-Host:
Exactly. It’s not about blasting your message to the masses. It’s about finding those key individuals who can help you reach the right audience.
Main Host:
In a way that feels natural, organic.
Co-Host:
Exactly.
And that takes time and effort, but it’s so worth it in the long run.
Main Host:
This is starting to feel very actionable. It’s not just about these abstract concepts. It’s about taking concrete steps to build a brand that people trust. A brand that people believe in.
Co-Host:
And a brand that reflects your values.
Main Host:
Absolutely.
Co-Host:
And remember, it’s a journey.
Main Host:
It’s not a sprint.
Co-Host:
It’s definitely a marathon. You’re not going to get everything perfect overnight. But if you just keep your core values at the center of everything you do.
Main Host:
You’re on the right track.
Co-Host:
You’re headed in the right direction.
Main Host:
This all ties back to something Strategy Achievers talks about. Sustainable growth through true visibility. They’re not about chasing those fleeting trends or quick wins. They’re all about building something that lasts.
Co-Host:
And what’s so interesting is their emphasis on data-informed strategies. But they never lose sight of the human element.
Main Host:
So it’s not just about crunching numbers. It’s about understanding the people behind those numbers.
Co-Host:
Exactly. It’s about making sure your brand is remembered for the right reasons.
Main Host:
Not just for a moment of hype.
Co-Host:
Right.
Main Host:
I think this whole approach really challenges that growth at all costs mentality that we see so much of in the business world these days.
Co-Host:
It does.
Main Host:
It’s almost like they’re saying that true growth comes from growth. It comes from building something meaningful. Something that genuinely adds value.
Co-Host:
And I think that’s a message that resonates with people today. You know?
Main Host:
Yeah, absolutely.
Co-Host:
People are tired of the hype.
Main Host:
They want something real.
Co-Host:
They want something authentic. Brands that are driven by a purpose. That are transparent. That are ethical. Those are the ones that are going to win in the long run.
Main Host:
So as we start to wrap up this deep dive into Strategy Achievers approach. I’m curious. What stands out to you from all of this? What really resonates with you?
Co-Host:
I think for me it’s the emphasis on human connection. You know? In a world that’s increasingly digital.
Main Host:
Yeah.
Co-Host:
It’s easy to forget that business is really about people.
Main Host:
At the end of the day it’s about people connecting with people. Exactly.
Co-Host:
And Strategy Achievers reminds us that those real relationships, that trust, that authentic communication. Those are the keys to lasting success.
Main Host:
Building a brand that people can really believe in.
Co-Host:
That’s something worth striving for. Absolutely.
Main Host:
And this deep dive has given us a lot to think about in terms of how we do it. How we can build those connections. How we can create something truly meaningful. But before we wrap up completely. I want to shift gears a bit. And talk about what this all means for our listener on a personal level. You know we’ve been talking about brands and businesses.
Co-Host:
Yeah.
Main Host:
But this all applies to us as individuals too. Yeah. Right? You know we would talk about brands and businesses. But this all applies to us as individuals too. Right?
Co-Host:
Oh absolutely. Everything we’ve discussed today. These principles of authenticity and building genuine connections. They’re relevant to anyone. Anyone who’s trying to make an impact. Whether you’re building a business. A career. Or just trying to live a more fulfilling life.
Main Host:
It’s about showing up as your true self.
Co-Host:
Exactly.
And that takes courage. Especially in a world that often encourages us to put on a facade.
Main Host:
So much pressure to be perfect.
Co-Host:
Right. But Strategy Achievers reminds us that it’s actually our imperfections. Our vulnerabilities that make us relatable. That make us human.
Main Host:
It’s about embracing those imperfections.
Co-Host:
And sharing them with the world. Because when we do that. When we allow ourselves to be seen for who we truly are. That’s when we create real lasting connections.
Main Host:
It’s about building trust.
Co-Host:
Exactly. And that trust is the foundation of any successful relationship. Whether it’s a business partnership. A friendship. Or a romantic relationship.
Main Host:
Thinking back to everything we’ve discussed today. Those key strategies. Strategy Achievers uses purposeful media relations. Authentic storytelling. Integrity driven crisis management. Genuine influence and thought leadership. These aren’t just tactics for businesses. They’re frameworks for how we can approach life more authentically.
Co-Host:
I love that. They’re life lessons in disguise.
Main Host:
So as we wrap up this deep dive into Strategy Achievers approach. Let’s bring it back to our listener one last time.
Co-Host:
What can they take away from all of this?
Main Host:
What’s the one thing they can start doing today to build that real authority. To create a life that feels truly aligned with their values.
Co-Host:
I’d say it starts with self-awareness.
Main Host:
Knowing who you are.
Co-Host:
Knowing what you stand for. What are your core values? What are your non-negotiables? What do you want to be known for?
Main Host:
And once you have those answers.
Co-Host:
Once you’re clear on who you are at your core. Then you can start to build your life around those values.
Main Host:
It’s about making choices that reflect your authentic self.
Co-Host:
In every area of your life. Your work. Your relationships. Your hobbies. Everything.
Main Host:
It’s about being intentional.
Co-Host:
It’s about making sure your actions are aligned with your values.
Main Host:
It’s about building a life that feels true to you.
Co-Host:
Because when you do that. When you show up authentically and embrace your imperfections. You create something truly special. Something that resonates with others.
Main Host:
You build something real.
Co-Host:
Something that makes a difference in the world.
Main Host:
And that’s what it’s all about, isn’t it?
Co-Host:
I think so.
Main Host:
This has been such a fascinating conversation. So much food for thought.
Co-Host:
Thank you for having me.
Main Host:
It’s been a pleasure. I’ve learned so much. Likewise. And to our listener. Thank you for joining us on this deep dive into strategy achievers approach. To building real authority. We hope you found this conversation insightful and inspiring. Remember. Real growth. The kind that lasts. It is about building something meaningful. Something that aligns with your values. And resonates with the people you serve. Keep exploring these ideas. Keep asking questions. And keep striving to build something truly remarkable. Until next time.
