Janet Lam

Overview

Client Overview: Janet Lam, originally from Hong Kong and raised in Canada, is an award-winning AI strategist and business consultant with over 17 years of experience. She holds an MBA from ESADE Business School and a Mathematics degree from the University of British Columbia. As the founder of Building Blocks Business Planning, Janet specializes in helping businesses across North America and Asia harness AI and innovative strategies to drive growth and efficiency. Her passion lies in simplifying complex AI solutions, making them accessible and actionable for companies aiming to stay competitive in the digital age.

Objective: Janet’s mission is to empower businesses to achieve sustainable and ethical growth by integrating strategic AI solutions. She focuses on identifying opportunities for AI implementation to enhance business operations and aims to expand her reach through organic marketing strategies, reducing reliance on paid advertising.

Challenge

Despite her extensive expertise, Janet faced several challenges:

Limited Online Presence: Establishing a strong digital footprint to effectively share her knowledge and connect with a broader audience was difficult.
Integrating AI Solutions: Implementing AI into existing business systems while ensuring scalability and minimal disruption posed significant hurdles.
Organic Audience Growth: Relying solely on organic methods for audience expansion proved slower and less predictable compared to paid advertising, limiting her ability to reach potential clients and broaden her impact in a competitive market.

Strategy

To address these challenges, a comprehensive strategy was implemented:

Website Optimization: Revamped her websites to clearly communicate services and expertise, improving user experience and search engine rankings.
Content Creation: Developed insightful blogs and case studies demonstrating her AI and business strategy expertise, attracting and engaging visitors.

Customized AI Solutions: Provided tailored AI strategies aligning with each client’s unique needs, ensuring seamless integration and scalability.
Training and Workshops: Offered educational sessions to help clients understand and effectively utilize AI tools, fostering confidence and independence.

Social Media Engagement: Leveraged platforms like LinkedIn and industry-specific forums to share valuable content, engage with professionals, and build a loyal following.
Collaborations and Partnerships: Partnered with industry influencers and organizations to co-create content and host webinars, expanding reach and credibility.

Public Relations Campaign: Proactively sought features in reputable publications to showcase Janet’s expertise and success stories, enhancing her authority in the field.

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Results

Through our collaboration, Janet’s online reputation experienced significant growth. Initially, her Online Reputation Rating was 17. With the implemented strategies, this rating increased to 70, reflecting substantial improvements in her credibility and online presence.

Online Reputation Score Before Strategy Achievers

Online Reputation Score After Strategy Achievers

This transformation has enabled Janet to connect with a wider audience, establish herself as a thought leader in AI strategy and business consulting, and attract high-value clients aligned with her mission of promoting sustainable and ethical business growth.

Janet Lam

Overview

Challenge

Strategy

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Results

Transformative Success Stories

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Janet Lam

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